Why do you consider the cook "a poor sod"? Because he/she is working a job and making a living? I imagine you didn't mean much by it but understand that just because everyone isn't employed in what many consider desirable professions doesn't mean their work is not important or that they don't take pride in what they do.
Not meant to be a rant, just wanted to make the point.
Sooo many people on HN despise ads (rant after rant about using adblockers) yet hate paywalled articles. How is it, exactly, do you want people to get paid for writing quality journalism? You can immediately see it's a WSJ url -- if you don't have an account because you don't value their writing then skip this post and move on.
Not meant to be a rant, just wanted to make the point.