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It would seem we are missing each other's. "Club's impose structure, safety rules etc" given this and other automated drones the imposition of structure and safety rules is/can be written into the software. There has been mention of providing no-fly zones that people could register and given a companies interest in brand preservation the drones would respect the no-fly zones as long as untampered with. However, I do understand the risk to life issues that need to be confronted. I just wouldn't leap to the conclusion that there is a mass of people buying drones, acting irresponsibly, and inciting a heavy regulation of all hobby level flying.
While acknowledging the fact that drones being operated by "morons" do not amount to safe. Could you fill me in on what safety features a 3k copter offers over one of these smaller and arguably less threatening drones. Googled a couple "high dollar" copters most seemed to be in range of ~4kg range with large fixed carbon fiber blades as opposed to (in this particular case) a 3 pound object with collapsible polycarbonate blades. Honestly seeing this trend of "automated" drones the only human controlled factor of idiocy would be removed in part due to the automated nature of this drone, this would seem to favor a trend towards safer operations.