Not to shill for Peloton (I don't have one), but the success of SoulCycle and Barry's Bootcamp show that there's appetite for $32-$35/class "boutique" fitness classes. If you would otherwise go to either/or 1x-2x/week then the math does work in Peloton's favor when you factor in the class + transportation to/from + removing temptation of buying a $10 smoothie too + any "add-ons" you'd otherwise buy (e.g. water).