Companies like Equifax are already selling your credit data and handling it irresponsibly. I'd rather have my credit data be held by the government than the idiots at Equifax.
I seriously doubt there's anything remotely grassroots about this. I find it unlikely that Amazon is lying about the fact that the employees running these twitter accounts are low level, but I also find it hard to believe that they wouldn't be instantly taken off for going off script.
Also notice that each tweet is sent out by sprinklr.