Lots of admin work could be automated away if the person that understands the domain did it. Excel is a great example because its really hard to do complex stuff in yet non devs do it all the time. Decent APIs and some AI could make that way easier.
Great article but the fix is Adblock! Enable adblock everywhere for your family and friends at risk. Even if an ad sometimes slips through they since its out of the ordinary they are way less likely to click.