Firefox, Lenovo, Vodafone, Coca-cola.
I prefer tailored clothes that fits me comfortably. Shoes built by local shoemaker, again fits nicely and comfortably.
For education, It depends where you got Education. For me, hands-on experience matters most. I have met people who are very well educated, but not earning enough. And then there are people who have got no formal education are much richer.