I think for some people it's an aesthetic knee-jerk reaction and the fact that it's "unusual" for a programming language. It's not like their brains "can't grok" -- it's just syntax after all. People don't tend to have that reaction to xml for some reason. It's data, so it gets a pass. But then this is code-as-data and they have to break that barrier conceptually and then get past the aesthetic knee-jerk reaction.