Phil Zimmerman's post-PGP Silent Circle: Privacy for $20(news.cnet.com)
news.cnet.com
Phil Zimmerman's post-PGP Silent Circle: Privacy for $20
http://news.cnet.com/8301-1009_3-57451057-83/phil-zimmermanns-post-pgp-project-privacy-for-a-price/
17 comments
From the article it seems that Zimmermann is reusing ZRTP, which was/is also part of Zfone.
The transport is probably the easiest part of the whole system; the hardest part is convincing people of the need, followed by "we're the central point of secure to insecure" not itself being a massive monitoring target. UI/UX, key management (and directory management, kind of the same thing), and running the gateways themselves are kind of a problem too.
I hope they support multiple providers (including setting it up yourself) for Circle -> PSTN/SIP/etc., to avoid this problem. (I know Jon Callas, I guess I should ask him)
They could probably charge $500/mo for 10 users for secure email/voice/sms/etc. for groups, vs. $20/mo for individuals, if there was zero security exposure to the central servers for the groups, and if the groups could locally connect to their own/existing infrastructure. Add some trivial Mobile Device Management (MDM) functionality (forcing passcodes, remote wipe, etc. -- trivial stuff, not the huge monstrosity of corporate MDM products).
Basically, BES + VoIP for non-dead (iOS+Android, vs. BB) platforms.
I hope they support multiple providers (including setting it up yourself) for Circle -> PSTN/SIP/etc., to avoid this problem. (I know Jon Callas, I guess I should ask him)
They could probably charge $500/mo for 10 users for secure email/voice/sms/etc. for groups, vs. $20/mo for individuals, if there was zero security exposure to the central servers for the groups, and if the groups could locally connect to their own/existing infrastructure. Add some trivial Mobile Device Management (MDM) functionality (forcing passcodes, remote wipe, etc. -- trivial stuff, not the huge monstrosity of corporate MDM products).
Basically, BES + VoIP for non-dead (iOS+Android, vs. BB) platforms.
Are you familiar with the milkfsh project? I use it to talk with my brother, but getting anyone else I know to set it up has been impossible.
http://www2.milkfish.org.sipwerk.com/?page_id=2
http://www2.milkfish.org.sipwerk.com/?page_id=2
The $20/mo price is kind of misleading since it includes PSTN termination (99% of calls will probably be encrypted from the mobile device to a gateway to call non-users of the application, at least initially). There are not a lot of great SIP clients for iOS which connect to reasonable inbound and outbound termination providers, so for a US user internationally, the "free roaming" aspect will more than save $20/mo.
>> We're going after target markets that have a special need for this," Zimmermann said. "For example, U.S. military serving overseas that wish to speak to their families."
An interesting example. "See, government? There's an upside for you in citizens having encryption tools."
An interesting example. "See, government? There's an upside for you in citizens having encryption tools."
Interesting pitch. Even better solution to that problem would be not starting idiotic foreign wars.
not starting idiotic foreign wars.
Don't be tedious. Even if the US didn't start wars there are a whole lot of guys deployed overseas who don't go to war. Peacekeeping missions, humanitarian aid, operations other than war, etc.
Don't be tedious. Even if the US didn't start wars there are a whole lot of guys deployed overseas who don't go to war. Peacekeeping missions, humanitarian aid, operations other than war, etc.
Tedious? There wouldn't be nearly so many, and operational security wouldn't be as critical.
The problem with privacy and security is that it's considered a "nice to have" but not a "must have".
It's extremely difficult to sell "nice to have".
It's extremely difficult to sell "nice to have".
The dichotomy is not "nice to have" vs. "must have" -- it is whether the threat is "visible" vs. "invisible" when it concerns privacy and security for consumers.
Phone calls being massively scanned by a national security organization are an invisible threat. Consumers don't worry about it.
But consumers will pay for anti-virus software because it's in their face.
Another great example is personal shredders. I remember a skit, perhaps it was on Saturday Night Live, where the kids had to throw dad's incriminating papers into the "family shredder", portrayed as a ridiculous appliance for a family to own.
In the years since we started to hear a lot about identity theft, and then Fellowes created a billion dollar market for personal shredders. Is a personal shredder a "must have"? No way. The risk is very low, and there are so many better ways for thieves to get ID info in bulk. But ID theft is highly visible; you hear about constantly.
While I agree that it is hard sell for the consumer market, if it should somehow became highly visible (like a wikileaks dump of millions of recorded calls as another person suggested here), then sales could fly out the door.
Phone calls being massively scanned by a national security organization are an invisible threat. Consumers don't worry about it.
But consumers will pay for anti-virus software because it's in their face.
Another great example is personal shredders. I remember a skit, perhaps it was on Saturday Night Live, where the kids had to throw dad's incriminating papers into the "family shredder", portrayed as a ridiculous appliance for a family to own.
In the years since we started to hear a lot about identity theft, and then Fellowes created a billion dollar market for personal shredders. Is a personal shredder a "must have"? No way. The risk is very low, and there are so many better ways for thieves to get ID info in bulk. But ID theft is highly visible; you hear about constantly.
While I agree that it is hard sell for the consumer market, if it should somehow became highly visible (like a wikileaks dump of millions of recorded calls as another person suggested here), then sales could fly out the door.
There are certain market segments that privacy and security are a "must have." That may be a relatively small slice when you compare it to something like Facebook, but since Zimmerman is not trying to scale a free service that "small slice" may be significant revenue.
Having said that I do agree that this service won't sell to a wide audience.
Having said that I do agree that this service won't sell to a wide audience.
I have so many technical questions about his software. How does he plan on implementing this in iOS? It is difficult to modify the Phone app, and impossible without a jailbreak. Is this going to be a separate app for phone calls and emails?
And on top of all these technical limitation imposed by Apple, will this service only work if both parties (you and the recipient) have this software installed? This will prevent widespread adoption.
And on top of all these technical limitation imposed by Apple, will this service only work if both parties (you and the recipient) have this software installed? This will prevent widespread adoption.
You don't modify the Phone app. You build a custom VoIP app like Skype did.
And yes, it can only work if both parties have the app installed. Otherwise, someone along the way (at the tower (your mobile provider) or in the OS (Apple)) will have to decrypt the data for you and that sorta defeats the purpose.
And yes, it can only work if both parties have the app installed. Otherwise, someone along the way (at the tower (your mobile provider) or in the OS (Apple)) will have to decrypt the data for you and that sorta defeats the purpose.
Actually, no, it can work when only one person has the app installed, albeit without end-to-end encryption.
> If only one person has the app, the connection will be scrambled only to Silent Circle's servers, which could still be valuable for overseas users worried less about the FBI and more about their own government eavesdroppers.
> If only one person has the app, the connection will be scrambled only to Silent Circle's servers, which could still be valuable for overseas users worried less about the FBI and more about their own government eavesdroppers.
I love this quote from the article:
"I’m not going to apologize for the cost," Zimmermann told
CNET, adding that the final price has not been set. "This is
not Facebook. Our customers are customers. They’re not
products. They’re not part of the inventory."
I'll assume that this will be a lot easier to use than the earlier programs, and I'll also grant that smartphones are a much bigger market than VOIP software for desktops.
I want to see Zimmermann's product to succeed, and I'd love to see all phone calls have unbreakable end-to-end encryption by default.
However, as the article points out, it is difficult to persuade consumers to spend their own money on privacy.
The only way I can see consumers starting to care is if we get a massive wikileaks-style dump of millions of private phone calls that some malware or government has intercepted and recorded.