Ask HN: Does automatic multilingual support make sense for a launch platform?
4 comments
I have launched an App last week (apptela.com) and launched in 10 Languages. Started off with internationalisation built into the App from the very start so was easy to convert and scale up to other languages. The difficulty I found was having to apply it everywhere else. Multi language on the website and in the App Store. Also doing multi language screen shots. So Overall easy to scale up to other languages but much more admin overall.
Interesting idea
Im checking it from Japan with my system language set to Japanese, but the product descriptions are still showing up in English. The platform UI itself seems to be localized, so this might be a bug.
As for the token costs, have you looked at Gemini 3.1 Flash-Lite (preview)? The quality is solid and it's dirt cheap: $0.25 per 1M input and $1.50 per 1M output. Unless you have massive traffic, it would probably only cost a few dollars a month. Seems like a very reasonable overhead for the value it adds
As for the token costs, have you looked at Gemini 3.1 Flash-Lite (preview)? The quality is solid and it's dirt cheap: $0.25 per 1M input and $1.50 per 1M output. Unless you have massive traffic, it would probably only cost a few dollars a month. Seems like a very reasonable overhead for the value it adds
i18n is far easier to build in early and with a Claude hook, is trivial to keep up with. A lot depends on how far you go with multilingual support.
That’s true. Launching with multiple languages is relatively easy. What I’m trying to do is translate the user-generated content on the platform as well, which makes it a bit more challenging.
One thing I’ve noticed is that once a site is indexed by Google, traffic doesn’t always come mainly from the US. Sometimes a significant portion comes from other countries through search. But most launch platforms or directories are English-only, so they don’t really help with discoverability in other languages.
Because of that, I tried something different with a project called LeanVibe. The idea is simple: you submit your product once in whatever language you prefer. The platform then automatically translates the content into the supported languages, and visitors see the interface and product description in their local language by default.
By the way, LeanVibe is not just a launch platform. It’s more like a community space with blogs, forums, the ability to follow people or products, and ways to find collaborators. My current thought is to extend the automatic translation to blog posts and forum discussions as well.
The downside is that this feature consumes quite a lot of LLM tokens and is heavier to operate than most other features on the platform.
I’m curious what people here think. Does automatic multilingual support actually help with discovery and growth for early-stage products, or is it unnecessary complexity for a platform like this?