Updated from 1.4.2 today, 1.4.4 is not available in google apis yet- $('select option[selected]') no longer returns empty string, instead, undefined is returned when no selected option is in list; be careful of any broken scripts.
I think there are not enough templates yet if you wish to make this big enough to be profitable, so perhaps an advanced mode that allows you to tweak css would be good.
I believe the article is trying to point out that building a social media following is only valuable if there is a purpose besides just gaining followers/fans. Interesting read.