The IRS sees a clean million dollars in your bank account. They ask "how did you get that?" You answer "Oh I just sold this super expensive thing on a marketplace". Then they ask "Ok, but how did you get/buy this expensive thing?"
What do you say?
The obviously fake ones were easy to detect, and the less obvious ones took some some sleuthing to detect. But the good fakes totally fly under the radar. You literally have no idea how much of the images you see are doctored well because you can't tell.
Same for LLMs in the near future (or perhaps already). What will we do when we'll realize we have no way of distinguishing man from bot on the internet?
In recent years we, conscious consumers, shot down several viable business models that could have replaced ads such as data collection for trend analysis and crypto mining in the browser. They were met with outright hostility.
Perhaps justifiably so, but we have to keep in mind that any producable "value" will have to "hurt" in some way. We have to give something in exchange for "free" services. Yet the focus is only on the price paid instead of the fairness of the transaction (or lack thereof).
Either we give up the "free" model alltogether and shift back to paid services only, or we choose the lesser evil and live with it.
I would guess this causes an up shift in results even if not consciously noticed.