Incidentally, today I saw this video of Steve giving a speech in 1999, published just a week ago. I hadn't seen it before and wouldn't be commenting weren't it for the video.
You may, and probably will, call me a fanboy or argue that reminiscing the good old times when Apple had 4 products are long gone and we live in a different world now. That is true, we live in a different world and focusing on 4 products wouldn't suffice for Apple to survive.
And now again, you may, and probably will, think that I'm burying my head in sand and ignoring many aspects a business needs to consider in order to survive, just to focus on the ones I like or am nostalgic about.
But there is something very special in this simplicity communicated by Steve in the speech. There is something that makes me want to buy a product when I see clearly what it is I'm buying.
On the other hand, there is something very repulsive when I read phrases like: seamless, streamline, gain valuable insights, build trust, in a product announcement.
Don't get me wrong, I am indifferent about Apple Business, probably won't use it and it won't harm me either. My observation is just a coincidence having heard the speech and having read the announcement here.
Link to video: https://youtu.be/EoM2Y2KO6kU?si=0DybhDUiqKsWG_Nz