Well, one is legal and one technically is not, so knowing the difference let's you know what, if any, legal options you have should you get super screwed by one.
I think it runs the gambit, but for sure medical, biotech, and ag companies are huge. One of the biggest and fastest growths we've seen in Madison (even if we weren't cool enough to make the list) is Exact Sciences -- a company that provides and tests mail-in poop kits to test for early signs of colon cancer.
That's not wrong, but as a Midwesterner, I think you also have people have legitimately enjoy experiencing all four seasons. And in cities with good public transit systems (like Chicago and Minneapolis) the damper of driving in crappy weather isn't as present.
Absolutely -- it's that promise of financial freedom and products that "basically sell themselves" except you're stuck with the inventory because 10 people are working on the same friends to get them to buy Younique mascara.
I make those a pretty broad category -- "email" "time waste" (that one's just for me). If the time tracker is simplistic and intuitive enough, then it doesn't have to be a headache.
You're usually better off starting with people you have relationships with -- SaaS owners that fit the bill. And depending on the relationship, you can see if THEY have relationships with others that might be interested and leave an open invitation to get in touch with you.
Have you parsed out your own target audience at all? Have you made a list of SaaS companies you would like to approach? Are you attempting to reach them through cold email? What have you tried that's not working, or are you having trouble segmenting your audience in general?
Yeah, I think you're completely on point. Sears has been on verge of folding for at least a decade, and they've done little to nothing to implement any innovation that would give them another swing. It left plenty of opportunity for smaller startups to swoop in and stay ahead of the market Sears lost out on.