Why my startup failed – three years of hindsight
medium.com15 pointsby jmaskell0 comments
also get used to befuddling even competent recruiters, at one startup I did almost every job in the place at one time or another, when looking for a new job it drove the recruiters crazy trying to place me
I had this problem - recruiters want a job title to pigeon hole you with. Their brains explode when they can't do this. It seems to me that you are saying that if buyer and seller know each other then they would eschew the market for a more intimate trading arrangement.
This is exactly what I'm saying. E.g. Airbnb wouldn't work if hosts and guests already knew or could easily find each other some other way.
What I'm saying is that having equal co-founders gives you the ability to share the workload, emotional strain and get through the pain barrier.
It's obviously not impossible to build a huge business as a single co-founder, but it's unlikely that I'd want to do it again!