Seems like it's just exploiting the Instagram/"aesthetics" crowd who are too lazy/dumb/rich to go to a nursery. LA has a ton of nurseries, and fiddle leaf fig trees can be found for $60 (4 ft) and $150 (6ft). Actually the planters (pots) are actually more expensive than the plants. Real Case Study planters go for $150-300. You might as well get a fake off of Etsy for half price.