This must be a marketing thing, right? (I had to check the date to make sure it wasn't April 1st)
The use case is bagels or pizza across the country? If you don't eat those within the hour they're not good anymore. Other than that, I really can't think of a situation where I would be willing to pay ridiculous amounts of money for cold food.
My managers usually do cringe worthy "get to know your colleagues" events.
If there could be a game where me and my teammates could collaborate, work towards a goal (that is not programming), while also talking, I think that could be fun.
They're the belle of the ball right now, everybody is talking about them, everybody wants to invest in them, so they can call the shots.
Then they'll have money in the bank for a long time no matter what happens – IPO, market downturn, etc.
Takes off lots of pressure so they can continue focusing on the product.