Stereotype was probably a bad choice of words on my part as it has inherently negative connotations. What I'm saying is that there doesn't currently exist a Computer Science "image", or idea of what it is like to be a Computer Scientist, that is friendly to women.
I'm just using the logic behind how it would be ridiculous to say that the frat boy image is putting women off from joining Greek organizations (beyond having to interact with them), as most women who are thinking about joining a sorority probably aren't worrying particularly much about becoming a frat boy.
Is the stereotype of the frat boy, or tradition "bro" offensive? Not as it applies to technology or brogramming, but just as it exists by itself, or as it relates to Greek culture. Does it discourage women from joining Greek organizations, and is therefore discriminatory or offensive?
IMO, it doesn't discourage women from joining Greek organizations, as there is a corresponding Sorority girl stereotype and culture that is completely different from the frat bro stereotype.
To bring this back to the topic, I believe that the brogramming stereotype may only be off-putting to women as there doesn't currently exist a corresponding "programmer girl" stereotype that is completely different from the male-focused ones and is also a stereotype that women might aspire to be like.
As such, I don't think telling people to get rid of there new meme, because its off-putting to women, is going to be very effective (I mean, just look at how long people have been trying to get rid of the nerdy CS major stereotype), but starting your own "coding girl" stereotype just might.
I'm just using the logic behind how it would be ridiculous to say that the frat boy image is putting women off from joining Greek organizations (beyond having to interact with them), as most women who are thinking about joining a sorority probably aren't worrying particularly much about becoming a frat boy.