I believe the idea is that people who think the same way will find it easier to interpret the true nature of the thoughts behind forms of words which may be less comprehensible to people thinking in other ways.
Yeah, and the nature of consciousness is such that you fundamentally cannot gain anything from consciously recording more of your life for future viewing/nostalgia/reminiscence without robbing your future self of more immediate experience of the moment.
I think the author's real issue is that times have changed and that the type of groundbreaking behaviour he expects from Apple is no longer possible/practical in the era of evolved technology and mass-adoption.
What are some examples of past copywriting / slogans you remember as being markedly better? As far as I can tell Apple have always gone in for this kind of wordplay when promoting new products. Some of it is better, some is worse... but it's always tended to be a bit groan-inducing.
iPhone 14 to 17 is still a solid step up. +10 hours battery. 120hz display. 48mp cameras vs 12, way better front camera... and USB-C. But if this is too minor a bump for you then just hold onto the 14? One of the great things about these recent phones is how long they last if looked after. I'm getting 17 after skipping 6 generations with my XR and it's been great this whole time. Only really upgrading now due to crappy battery life and no longer getting the latest OS versions, which I need to run. And with 6 generations skipped the step up seems major.