Hi there, I am the head of Sourcefabric, and all I can tell you that based on the inquiries we are getting, you are considerably underestimating the appetite for change in major media organizations. Perhaps dropping some of Superdesk promo materials in front of editors and biz people may produce surprising results.
"Selling" Superdesk is actually not hard at all. Our main challenge currently is to cope with the demand. Hence the "We're hiring" badge.
Regarding who is it for, it's for all, rich and poor alike. Think of Tesla Roadster to Tesla Model 3 analogy. We wanted to build something that will be second to none. And luckily we've bumped into great, open minded partners among national new agencies, who have helped us shape it into an already very powerful system, that can substitute their aging enterprise CMSs and open the road to innovation down the line. And if it's good for the bigger fish, the minnows will enjoy the ride too. (more about it at some other point).
What we want to do is provide the best technology to all news media and help arrest the erosion of the sector. We have many ideas and concrete plans. If you want to help us, come join us. We need you.