ChatGPT apps leading to the rise of headlessmarketplaces(gardinercolin.com)
gardinercolin.com
ChatGPT apps leading to the rise of headlessmarketplaces
https://www.gardinercolin.com/p/marketplace-memo-15
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A headless marketplace is a marketplace where the traditional user-facing interface (website/app) becomes decoupled from the core marketplace functions. Users are increasingly accessing marketplaces’ inventory through third-party AI interfaces (such as ChatGPT, Claude, etc.) rather than visiting the marketplace’s own website directly.