Is your product a “must have” or “nice to have”?(entrepreneur.venturebeat.com)
entrepreneur.venturebeat.com
Is your product a “must have” or “nice to have”?
http://entrepreneur.venturebeat.com/2009/10/13/is-your-product-a-must-have-or-nice-to-have/
10 comments
The article in my opinion does not say much, but the following paragraph caught my attention:
>>"In the end, the best way to test whether you have a ‘must have’ product is to threaten to take the prototype away from your early users," says Rakowski. "If they don’t riot, start again."<<
Is this really doable? How can you threaten to take the prototype away?
>>"In the end, the best way to test whether you have a ‘must have’ product is to threaten to take the prototype away from your early users," says Rakowski. "If they don’t riot, start again."<<
Is this really doable? How can you threaten to take the prototype away?
Is this really doable? How can you threaten to take the prototype away?
Takeaway: http://blog.tr.im/post/159369789/tr-im-r-i-p
Riot: http://www.google.com/search?q=tr.im+shutdown
Giveback: http://blog.tr.im/post/165049236/tr-im-to-be-community-owned
Takeaway: http://blog.tr.im/post/159369789/tr-im-r-i-p
Riot: http://www.google.com/search?q=tr.im+shutdown
Giveback: http://blog.tr.im/post/165049236/tr-im-to-be-community-owned
Another way to test would be to use survey.io:
http://startup-marketing.com/free-customer-development-help-...
Nice to have. GODDAMMIT. runs off and looks for a real job
Everything online is merely "nice to have" but we are still capable of becoming dependent on it. ie: google/gmail
I always thought it was a mistake to position your business as if your product was a "must have", mainly because it's not.
Treat it as a "nice to have". That will force you to do everything else better.
A lot of people have learned the hard way in the past year that very little is a "must have".
Treat it as a "nice to have". That will force you to do everything else better.
A lot of people have learned the hard way in the past year that very little is a "must have".
It's more important as a mental exercise than as absolute advice. Some people put it another way: is your product a vitamin or a painkiller?
For a business to become successful, the product will need to become a must have at some point. If it's not right now, then you need to keep pursuing it until it is.
For a business to become successful, the product will need to become a must have at some point. If it's not right now, then you need to keep pursuing it until it is.
Vitamin vs painkiller is a better analogue. Consider Facebook, it isn't really a "must have", but seems to be doing just fine
I couldn't disagree more. When you start using Facebook, it becomes a must have. When I went about deleting all my online accounts, it was one of the two I didn't get rid of. If I got rid of that, I'd lose the most valuable communications medium I've got.
I support my point here saying that we already have a product that saves you money, but not a single person that I have talked about it was impressed by this feature alone. Instead the other way round if they like the product and I tell them about the cost saving it is a serious factor for them to decide to adopt it.