For example, AppGratis tried to rally developer sympathy by claiming this rule was being used : "Apps that are not very useful, unique, are simply web sites bundled as Apps, or do not provide any lasting entertainment value may be rejected."
And while that rule is ridiculous and too generic, it wasn't what caught Apple's attention.
Mini-fying devices doesn't quite cut it as innovation. Although Apple is doing it exceptionally well.
But just because they aren't releasing anything monthly, and in 10 different form factors, does not mean they aren't developing stuff to be released when they think it is ready.
Most companies pump stuff out and let the consumer decide. Rather than building one perfect phone, they release 20 and call it innovation.
It's perfectly obvious the media (social and news) went OTT with this story, but the follow up reality check fell flat.
That's his angle.