Ack, yes, I meant 1935. I'm on mobile and typoed that in a way the spell checker couldn't catch...
Even now in the US I have yet to see Disney selling rice under the Mickey Mouse brand in a way that could be at all confused with the Mickey rice in Paraguay that I grew up with.
Mickey was selling foods under that trademark in Paraguay since 1835. When did Disney start competing in that market segment with their Mickey Mouse brand?
Of course it's better marketing wise to market your products/offerings/capabilities as better than they actually are. Even if 90% of users don't notice the difference, it really shouldn't be surprising that some small fraction of users will notice and will be unhappy.
Even now in the US I have yet to see Disney selling rice under the Mickey Mouse brand in a way that could be at all confused with the Mickey rice in Paraguay that I grew up with.