conscious, kŏn′shəs, adjective -- Characterized by or having an awareness of one's environment and one's own existence, sensations, and thoughts. synonym: aware.
Fighting the media negativity bias, the local Russian newspaper City Reporter decided in 2014 to report only positive news for a day and lost two-thirds of its readers.
> I discovered a very strange phenomenon: I could ask a question, which the students would answer immediately. But the next time I would ask the question – the same subject, and the same question, as far as I could tell – they couldn’t answer it at all!
> Then I say, “The main purpose of my talk is to demonstrate to you that no science is being taught in Brazil!”
https://v.cx/2010/04/feynman-brazil-education