I wrote something to do cluster analysis of the previous day’s search queries. It turned out that the most frequent search was something like “naked picture of $soapOperaShowActor”. Actual search query data might shake your ideas of the goodness of people.
Much of AJ’s content was based on editorial staff (often young journalistic folk) researching what they thought might be the highest quality answer. One day I passed the desk of a colleague who was watching porn. What now? It turns out that they wanted to be able to answer the question “best porn of $kink” for a large variety of kinks. Which meant that they also had to have a policy of how to direct queries for CP. To something less harmful obvs.
As a corollary of the above, the editors needed a way to search for candidate results. What did they use for this? Google of course!