Yes, I had the same question. But if the lens miniaturised so does the rest. Imagine swallowing this and getting picturs of your inside of body in a smart phone.
IMHO, If I could guess announcing it all employees tells that you all are expendable. If you are doing that is not important for the company. You could be sent home forever. Gives a sense to everyone to pull up their shocks. Two days to think about your short commings