It's hard to convince someone to buy something when they're not looking for a solution.
Try looking at job postings and filtering down by jobs that have been open for an extended period of time (while means they might be hard to fill). Figure out who the hiring manger is for the position and reach out to them (you won't have much luck if you go through HR).
The macro trend of more and more companies shifting jobs from full time to part time is disconcerting. Working one of these service jobs where you're slave to your hours like this is hell.
The "Share Economy" (Uber, TaskRabbit, etc.) has the potential to make this both better and worse. At least if you're an independent uber driver, you can choose when you're going to be available and pick up jobs when it makes sense for your schedule. There are time periods that are higher/lower demand, but you're wage is reflected in that and its your choice to make.
You're listening to your gut! I'd say that's a pretty good start. Most people ignore what their gut is saying while they make the "comfortable" safe choice.
I would try to shift your mindset. Nothing is permanent, nothing is forever, and there is no perfect situation.
Try to view life as a series of choices. Right now you're choosing stability and that's fine. When your financial situation improves, you'll be able to make another choice.
Plus there is always bootstrapping on the side :)
Learn what you can out of your new situation and try to view it in the most positive light. It's not your ideal situation, but ask yourself "What can I learn from this experience?" and it will be easier to digest. A stable company has the potential to teach you about leadership, the structure of successful companies, how strategy scales beyond 3 people in a room, and you also have the potential to form friendships and relationships along the way.
Is this basically a linkbuilding tool for SEO purposes? Do you have any stats on typical traffic your customers receive through submission to these sites?
I've found describing the kinds of problems you'll solve (not in a salesy way) and what the company actually needs help doing can really engage the minds of potential hires.
Neat concept. In my experience its helpful to reset the clock and remember the mindset you were in when you were happiest to help guide you towards where you should go next.
It all depends what your end goals are. A new technology paired with a new market is doubly risky.
New technology applied to an existing market or a new product aimed at an existing market is a lot safer of a bet if you're trying to build a business.
Recognizing people's successes and what they are doing well is a 1000% more effective than harping on what people have messed up. It's very easy find yourself in or create a toxic culture that is overly focuses on the negative, but it instantly kills motivation.
People who feel like they are doing great work and motivated to do great work.