The article did say that they tried injecting concepts via the context window and by modifying the model's logit values.
When injecting words into its context, it recognized that what it supposedly said did not align with its thoughts and said it didn't intend to say that, while modifying the logits resulted in the model attempting to create a plausible justification for why it was thinking that.
Removing recommendation systems entirely, for now, would be a massive improvement, but that won't happen because none of us get input into that decision.
The people who make it have only profit to consider, and the recommendation system gets them more profit.
When injecting words into its context, it recognized that what it supposedly said did not align with its thoughts and said it didn't intend to say that, while modifying the logits resulted in the model attempting to create a plausible justification for why it was thinking that.