Might be because I blocked their cookie but this is what I get clicking your link: "This is a summary of the full article. To enjoy the full article sign in, create an account, or buy this article."
If they had a way to have almost unlimited ground targets (maybe using a rotating mirror, or something like https://www.kickstarter.com/projects/117421627/the-peachy-pr...), I could deal with the not so bad ~240ms lag for most of my communications (if you aren't gaming), especially if it's faster then my slow cable connection....
Speed of light: ~299,792 km / s
Geostationary orbit distance from earth: ~35,786 km
I seriously think that Google's end-goal is to show you only one sponsored result per search query whether it is relevant or not (there will be no real search results, it will be more like TV)