I don't think this is so much about this ONE ad but rather, it contributes to the overall feeling that real connections, like art, music, and architecture, are being lost daily. Music programs are constantly being cut. Architects can't find work. Woodworkers can't make a living making custom furniture. Sam Ash music stores are shuttering ALL their locations.
This! Music programs throughout the US, are getting cut. AI has fundamentally (and not in a good way) changed the artistic landscape in ways that we cannot recover from. My soon to be high school graduate daughter, was so looking forward to pursuing her artistic passions in college, and now is taking a gap year to really understand if that is something she still thinks she can make a living at.
One more opinion in the mix. I grew up in extreme poverty as a child who also happened to have a keen interest in music. I could never develop this keen interest because of course, the cost of instruments was too much for my mom to handle.
That same kid also got to watch Pete Townsend (and others) get superstar status, while breaking instruments during a performance. It was heartbreaking to me that he didn't just donate those instruments to disadvantaged kids and still bothers me today.
So, while I understand the intention of the ad, when you couple that, with Apple products being too pricey for a lot of people, yeah, it bothered me.
Everything has been commodified.
And Apple just piled on.