I also agree that this is a people problem. But moving to DDG is also not a reliable solution according to me. When we imagine DDG at google scale and quality, DDG will need so much resources and money to maintain their service at that scale and there is no guarantee that their current business model will be enough to continue their operations. Between closing out the business Vs increasing revenue, I am sure majority of businesses will choose the later. At least for now we can say it is focused on privacy to take some market share out of Google.