OP said consumers not themselves specifically. OP could very well be Canadian and see that a fellow Canadian has provided a valuable service for American consumers even if they themselves aren't able to take advantage of that service.
I was wondering if there was perhaps another variant of football that I had not heard of called "real football" since there are so many different types. So if real football simply refers to football then why did the OP ask: "Which football? Real football or American football?" if it's apparently so obvious?
What is real football? I've heard of association football (shortened to soccer by the British), rugby football, Australian rules football, American football and Canadian football but I've never heard of real football.