A better analogy - fans pay an artist up front to record an album, said artist then uses the resulting success to produce a different genre of music for a major label under an exclusive contract.
>All this litigation via social media is happening exactly because these are small companies that don't have the resources to litigate via the courts.
No, it's because they want free publicity for their application. Someone with a history of not wanting to work with people to settle trademark issues (see smm2000's post) isn't doing it on principle. Trademark law is nowhere as time-consuming or unapproachable as you make it out to be.
A better approach would have been to deport Khobragade while still offering protection/visas to the servant and her family. Quite a few Indians have been arrested on similar charges in the past without serious uproar, it's the fact that a consular official was treated this way. The US tends to be rather lax in its definition of "diplomatic immunity" when it comes to their benefit (see Raymond Davis) so such strictness is very hypocritical. The impression I get as a neutral observer is that the focus of the action was to punish the alleged guilty rather than try and achieve recourse for the alleged victim.