They're exploring a sale valued at $10B, but it's doubtful who would have the appetite to buy it at this valuation. Google declined a follow on round recently, Apple has been developing their own tech for years, and Facebook has quietly stepped away from AR/VR.
Magic Leap is reminiscent of another company with "Magic" in its name: General Magic (https://en.wikipedia.org/wiki/General_Magic). They both made a product that evangelize the form factor in the public's (or some subset of it) eye, but alas is way ahead of its time in terms of tech, and content.
It's easy to hate on Magic Leap and its self aggrandizing marketing. Although I personally never bought into the hype of Magic Leap in particular, they did inspire a whole generation of developers in a way that hasn't been done since the release of the original iPhone.
Magic Leap is reminiscent of another company with "Magic" in its name: General Magic (https://en.wikipedia.org/wiki/General_Magic). They both made a product that evangelize the form factor in the public's (or some subset of it) eye, but alas is way ahead of its time in terms of tech, and content.
It's easy to hate on Magic Leap and its self aggrandizing marketing. Although I personally never bought into the hype of Magic Leap in particular, they did inspire a whole generation of developers in a way that hasn't been done since the release of the original iPhone.