I was just talking with my wife about this tonight. We were discussing the 20$ styling fee that is charged each month, regardless if you keep any of the pieces selected. The idea portrayed to their customers is that is a 'styling fee' for the human that hand picked the box of clothes specifically for her. "If I was setting up this business today", I speculated, "I'd just use ML and algorithms to do this."
Ironic that two hours later I'm reading this. Granted, it does say that humans are involved. However, they point out that the requests made by customers are analyzed for key words to identify which pieces would match. Earlier my wife argued "I can tell Stitch Fix that I'll be going to Vegas for a wedding and will need a dress. Would an algorithm hand select a dress for warm weather?"
"No" I replied, because an algorithm has no hand. Other than that, the answer is yes. No need to start a fight though :)
I have found that lots of aa members have a casual understanding of the traditions of aa. They attend meetings, and share about personal feelings but have little desire to learn and live by the traditions that were created out of hard lessons.
The particular tradition you refer to (appropriately) is about protecting AA from the ego's of its members and protecting members from arrogance which everyone know 'precedes a fall'.
Another misunderstanding of this tradition has to do with confusion with confidentiality. It was never intended for members to be secret from each other. This tradition is at the level of press, radio and films. Some people have tried to say that anonymity is at the level of members with each other, and that members should hide their full name from each other. In my opinion (which could be wrong) this is due to the influence of treatment centers in the 80's and 90's on the established program of AA.
Regardless, I find that careful anonymous sharing about the program of AA online is ok as long as you don't identify yourself as an AA member or use your full name and picture. Or if you do use your full name and picture, you shouldn't admit membership in AA.
I do not care to comment on my personal affiliation :)