How much solopreneurs make and how they make their money [research report](adrianatica.com)
adrianatica.com
How much solopreneurs make and how they make their money [research report]
https://www.adrianatica.com/state-of-solopreneurship/
3 comments
Very cool, I wish I could see more of the data without giving up my name + email. A lot of the time i'm hesitant with that because you input it then are continually asked more data
I get that. You can find a few more insights here (no email required): https://www.adrianatica.com/the-state-of-solopreneurship-rep...
If you have a specific thing you're curious about, let me know and I'll tell you here (if the report collected data on it).
If you have a specific thing you're curious about, let me know and I'll tell you here (if the report collected data on it).
So I built an unbiased report about real B2B solopreneurs/creators.
After surveying 153 of them, here's what I found:
-- Only 28% of solopreneurs make over $100K/year. Surprisingly, 16% make less than $10K/year.
-- Services still pay the bills. When people ranked revenue, 1:1 and DFY rose to the top.
-- LinkedIn + email is the most common “increase” combo for 2026.
-- Six-figure businesses show up after year 3 for most; $250k+ clusters later.
-- Having a newsletter means higher revenue.
-- Most solopreneurs spend 2-8 hours a week on social media, mainly LinkedIn.
-- AI is a time dividend (research, outlining, editing); most solopreneurs don't have AI-driven businesses.
How does this line up with your situation? Any findings that are surprising to you?