200% this is how I learned marketing. Sales letters. Dan Kennedy, Chet Holmes, etc.
Here's another interesting stat: Joe Girard is in the Guinness Book of World Records as the "World's Greatest Salesman." Ave car salesmen would sell ~5 cars/month and Joe sold 6-7/day.
That was our thesis when we acquired Handwrite.io and merged the functionality into PostPilot.com
We've had a decent sample size thus far of DTC brands using the handwriting. Mostly for "VIP-thank-yous" or founder/influencer-driven brands.
But results are encouraging. Across our 000s of stores we are seeing 1) increase in end customer spend and 2) increase in frequency of purchase (retention) for stores that use the handwriting.
Here's another interesting stat: Joe Girard is in the Guinness Book of World Records as the "World's Greatest Salesman." Ave car salesmen would sell ~5 cars/month and Joe sold 6-7/day.
He attributed his success to one tactic: handwritten notes to customers https://www.handwrite.io/case-studies/joe-girard-worlds-grea...