I hear you on the pricing. This is probably something you'll do once or twice a day if you make a routine out of it. I intend to get the prices down at scale, but when you put it against other consumer products (RXbar, starbucks coffee, etc) it turns out to be not so bad.
30s (maximum) vs 5 minutes (minimum) - I think you'd get it after you sat down and tried it. I'm getting feedback that it is a dealbreaker and why my product is superior. In an A/B test, people literally gave up on the pills because they got bored. Imagine what 5 minutes means if you're rushing to get to work.
Natural - It's all about marketing. While you are right, that's not what 99% of Americans believe and they all specifically search for natural products. The fact that this odd effect comes from a fruit I think is important because it is perceived safer than if it was a synthetic compound causing these taste changes.
Indeed. Surprisingly my competitors don't get their fruit from its native soil like I do. Just like wine or coffee, soil matters a lot to the quality of fruit.
To add some light on this, obesity can be perceived a lot like mental illness - it actually changes your brain chemistry and how you react to your environment. The pattern of brain activity and the excitability of critical brain areas are completely different from normal.
Innovation is all about making life easier :) Once could say what is the point of protein powder or soylent - can't you just eat food?
No long term side effects. I'm happy to share a few studies done (1 by Coca-Cola a year ago) if you'd like.
Price is highish, but I hope to get it down with scale. When you compare it to other products though it isn't that bad. A starbucks coffee is $4 and an RXbar is $2? I'd say you get a lot more utility out of this.
I personally don't like the tart taste of Greek yogurt. Regardless, Greek yogurt as it stands won't solve my sweet tooth.
Yep. It is so small and light I ship it in an envelope with a stamp. It might take a little longer depending on the country, especially eastern Europe. If you want tracking I charge $10 which is still not so bad given the distance.
You are totally right about the EU thing, I had thought it was approved but also I am so tiny that it probably doesn't matter. There were a few safety studies done that has proven that it is safe and there hasn't been a single negative reaction to miracle fruit reported in the last several decades. Thanks for bringing it to my attention.
I understand what you mean. It can't be neglected though that obesity actually changes your brain chemistry (I was a neuroscience major and read a lot about this).
It's also important to note that behavior is motivated by reward. Staying hydrated is important and it is so much easier when that beverage is sweetened. While tasteless water may not be a big deal, creating a sugar free lemonade I'm sure would definitely increase how much water you drank each day.
I do quite like erythritol. I've hear allulose is good too. You need to be careful though because sugar alcohols like erythritol can cause GI (stomach) issues.
The second point still stands, erythritol doesn't enhance flavor and won't make Greek yogurt taste like cheesecake.
When I pitch my product I like to remind everyone that junk food has been engineered by scientists to be addictive. This is returning the balance back in the favor of healthy food. Fight fire with fire.
I've tried the freeze dried berries as well as the fresh berries. Here's why we are better:
1)Inconsistency of the fruit means you don't know what you'll get. Each dose of Wozi is pre-measured for consistent results.
2)It is important to coat your tongue. With the freeze dried berries most of it sticks to your teeth and unless you are consciously swishing it and moving it back and forth left to right, you won't get a great coating - half your tongue will taste sour and half will taste sweet.
3) There is no cue to know when you've gotten the full experience with the berries. You could swallow too soon and not get much of a change or waste minutes chewing it. We use pop rocks so that you know when it stops popping you're ready to eat.
4) The serving size is 1/2 berry. Our dose is the equivelant of approximately 2 berries. Also it may be $0.53 for half a berry, but it also costs $160 to get that pricing which is quite the upfront cost.
5) Not these guys, but other dried fruits still have the pit inside kind of like an olive. It is big and incovenient. You have to chew around it, spit it out, and if you chew it then you get a bitter taste.
I am very happy to hear that it has made such a big difference to your diet! That's what we're here for and it great to have our thesis validated because lots of people didn't think it would actually go there.
I worked hard on creating a unique and superior product and I'm glad you agree!
But yes, I don't suggest people to eat lemons, but I think this product can be integrated with whatever you are already eating - Greek yogurt, fruit, coffee, etc.
Absolutely haha. Don't try it with Gatorade! It enhances the artificial taste XD
I think what is interesting with this business is that with enough critical mass, user generated content will reveal some really interesting use cases and food pairings. I could see this going wild with keto.
30s (maximum) vs 5 minutes (minimum) - I think you'd get it after you sat down and tried it. I'm getting feedback that it is a dealbreaker and why my product is superior. In an A/B test, people literally gave up on the pills because they got bored. Imagine what 5 minutes means if you're rushing to get to work.
Natural - It's all about marketing. While you are right, that's not what 99% of Americans believe and they all specifically search for natural products. The fact that this odd effect comes from a fruit I think is important because it is perceived safer than if it was a synthetic compound causing these taste changes.