I'd argue that's a sign that John Deere is just out to maximize their profits at the expense of everyone else. Plenty of evidence out there to support that. Sure, any company's goal is to maximize profits to some degree, but instead of manipulating the market to extract additional money target a product to what the market can afford. If a market can't afford the product the problem isn't the market, it's the product. Instead Deere has has manipulated the market to extract money the market can't sustain.