None of it is due to organic interest anymore. Just gamification of attention to try and spread a viral sales pitch.
Paul Graham did some napkin math on Twitter a few months ago highlighting his approach is just try to get ahead of a trending but still not quite super popular idea.
It’s Shark Tank; film the show months in advance, get the viable product for sale before it airs, because you know copycats will be right behind you.
All to preserve a hallucination reality will collapse without a fiat currency game to play.