Thats a pretty snarky thing to say about Apple. They were arguably the pioneers in OS UX... granted, its not the end all, be all, but still. You could do worse.
When you say "Neilsen is wrong", you really need to back that up. The Neilsen/Norman group conducts empirical studies and has a fair amount of transparency about their work. Most of the "professional" web designers I've worked with tend to favor their design over the user's needs. I would agree that Neilsen advice falls into the conservative design camp more then I appreciate, but at the very least he has actual metrics and user testing to draw his conclusions on. Having been in multiple user testing sessions and seen many a fancy design go down in flames of user confusion, I'll believe that "usability is nothing more then another tool in the designers toolbox" when I see it applied more consistently.