I'm working on digital transformation for a traditional company. Challenges are from both culture (80%) and technology (20%, EDIFACT/COBOL is ok, not the worst part for us). Traditional companies can retain talent -- they definitely can compete with big tech if they want to. Especially in current tech talent market, you still have a good window to hire enough talents.
A few key questions that you need to answer:
- Can you get support from the top (board/CEO) to modernize HR to create competitive comp structure?
- Can you identify real engineering leaders that can commit to the job? -- You can't just hire non-hands-on random middle managers. Good engineers don't want to work for politicians.
- Do you have political stability to invest in the transformation long-term (3yr+ or more if you are more massive)?
You can't believe how bad car rental companies what to reduce reliance on counter. It's real. We want that to happen. But it gonna take some time.
Upsell is just one of the reasons, but there's also fraud, car availability, etc. What holding the industry back isn't the profits, it's bad technology. No one is lying, it's just horrible execution.
You can use Hertz today without going to the counter. Just sign up "Gold membership". Maybe the first time you go you need to verify your ID and credit card but after that you can skip counter. We are working on making it even more applicable to other customers too. Is this the condition for you to go with "Hertz exclusively"?
I sensed that you may not be very familiar that this is possible today. It's probably also something we can improve.
We are building product and engineering capability in SF bay area, CA and Seattle, WA. Hertz is a US company with global footprint. The business has tremendous potential to be unlocked with modern software.
hertz employee here. we are working on improving car rental experience with modern product and engineering practice. if you are interested in working on such problem dm me.
passkeys are often 2 factors but not necessarily something you know, examples:
- with macbook fingerprint sensor: something you have (private key on your device) and something you are (fingerprint)
- with yubikey without fingerprint: something you know (passcode, hopefully required) and something you have (private key on yubikey)
- with yubikey with fingerprint sensor: something you are (fingerprint, falling back to passcode which is something you know) and something you have (private key on yubikey)
The article said Apple/Google tries to become the guardians of private key. That isn't true according to my understanding. Private key can stay on private devices owned by the user and never leaves the devices.
Hertz | Software Engineer | Full-Time | Seattle, San Francisco, Los Angeles, Dublin(Ireland) | VISA
Hertz is a leading car-rental business. Hertz is working on a major technology culture shift. We are hiring senior/staff/principal software engineers in various locations.