I've been in marketing for a while and my technical chops extend to being able to "run the demo" and even that gave me opportunities that others didn't.
One of the most valuable people on my marketing team when I was at a large company was our "Tech marketing" person. Someone who could build the demos and POCs and answer technical questions from customers and prospects. Maybe something like this or a "Solutions Engineer" could be a good fit
"This type of always-on mentality is something that many companies are learning to combat because it is unhealthy and a leading indicator of bigger issues down the road."
This is something I've struggled with on and off during my career. I like my work and want to help things move along where I can, but being always-on impacts on my family life long-term.
One of the most valuable people on my marketing team when I was at a large company was our "Tech marketing" person. Someone who could build the demos and POCs and answer technical questions from customers and prospects. Maybe something like this or a "Solutions Engineer" could be a good fit