ethanoler·il y a 5 ans·discussI am a UIUX product designer, and this was left intentional.The idea is that benefit of having a better CTA for SIGNUP far outweighs the friction/cost for the obscure SIGNIN.Existing Users can also be trained and conditioned to look for the sign in. They will not get away since they are existing customer (SaaS).However, once a prospective new lead bounces out, most likely they will not convert anymore (counting remarkerting aside)
The idea is that benefit of having a better CTA for SIGNUP far outweighs the friction/cost for the obscure SIGNIN.
Existing Users can also be trained and conditioned to look for the sign in. They will not get away since they are existing customer (SaaS).
However, once a prospective new lead bounces out, most likely they will not convert anymore (counting remarkerting aside)