I think we forget the hidden cost of not being able to run well targeted ads. If we remove the ability to advertise this way, it increases the barriers to entry for new business. Right now, due to highly effective targeting any small startup (and big firm) can go pretty niche and launch a product with a small amount of budget.
If we rely on old pre digital tactics with no targeting, it's like going back 50 years and using a machine gun in the dark.
Combine the Google cookie depreciation, Apple's recent changes in 14.5 and the general mood around 3rd party data sharing which makes effective outbound lead gen more difficult. I think we are witnessing death by a thousand cuts in terms of increasing the barriers to entry for smaller business.
Isn't abstraction of any sorts essentially creating a 'black box' I.e the higher level system doesn't need to understand the lower level system as it's not need or isn't relevant.
My thoughts are it's scary for engineers to feel like they are abstracting themselves away from a lower level systems, a bit like how it's hard for managers of people to let go the tasks they used to do themselves...
If we rely on old pre digital tactics with no targeting, it's like going back 50 years and using a machine gun in the dark.
Combine the Google cookie depreciation, Apple's recent changes in 14.5 and the general mood around 3rd party data sharing which makes effective outbound lead gen more difficult. I think we are witnessing death by a thousand cuts in terms of increasing the barriers to entry for smaller business.