The issue isn't me. And, I might already be a founder. That's besides the point.
I'm happy for your friend. That's excellent, to be able to negotiate well. Most people don't. And most people are TOLD, repeatedly, that 1% is an "excellent" percent even as the earliest joining a company.
The word "exploitative" is as tricky today as in centuries past. If the employee doesn't want to work for peanuts, why not go somewhere else? The market will eventually correct, compensate everyone fairly (by some definition of "fair"), etc. Well, my argument is not that the market itself is broken, because employees enter them under free will. My point is that engineers (early and otherwise) should not accept that their contribution is worth so much less than the 2-3 people on top. This is especially true for the first engineer, who joins at 1% next to the founder at 40%, but it applies to every after as well.
> The founders should end up with about 50% of the company, total. Each of the next five layers should end up with about 10% of the company, split equally among everyone in the layer.
This is the typical, and exploitative, arrangement in silicon valley! In today's climate, the founders often get money very early and start hiring right away. They have no real personal risk in the venture, and even if it fails completely their "founder" status will serve them well at the next go-round.
The founders had an idea and some rough prototype, but the product is built and the company direction is executed by the next 10 people, and the next 10, and so on. But while the first 10 Employees get to share 10 percent of the company, they sit side-by-side with the 3 founders who have 10-20 times as much as any one of them.
We all take it for granted that the founders' contribution should be worth so much more than mere employees. But who writes these blog posts on how to distribute equity, with 50% to founders and 10% to each "layer" after? Well, it's not the employees. It's the investors and founders themselves, who need to solidly stand behind the idea that at a company that faced failure every day and with every competitor launch and had to get every aspect right, in the end the people at the top should enjoy mega-riches and early retirement, while the lowly workers enjoy a nice bonus equivalent to a year or two salary.
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If you believe in avc.com's guide of 50% to founders and 10% to each subsequent "layer", I would counter that the founding team is itself a layer, and each layer should be compensated equally. There is no justification for the first layer (founders) owning as much as the other layers combined.
An early stage startup will typically have the great majority of ownership in the hands of investors and 2-3 founders, with maybe 10% allocated to engineers at 1% max for any individual engineer. Do you see this ever changing where engineer #1-5, for example, wouldn't have a 1-to-20 or even 1-to-70 equity imbalance with the founders?