That book is 80% great, but his opinions about profanity are part of the other 20%. There's no meat to it. All we learn is Ben's belief that adding the word 'fucking' to a sentence communicates intensity more effectively than any alternative, and his belief that great employees want to work amongst torrents of profanity.
To put it in a way that Ben might understand, it's fucking bullshit. It's not the worst part of the book to be sure, but there's no value to it, the reasoning is weak, and the evidence is non-existent.*
* The worst thing is when he espouses the importance of work/life balance for the CEO, and then talks proudly of a death-march that he put his employees through. A death march which he says must be good because a grand total of one employee told him it was a great experience. A death march which didn't result in the loss of all his employees not because Ben is a great leader (he ain't), but because the economy was such a catastrophe that even a shitty, abusive job working for a profane and self-congratulatory motherfucker was better than the alternative.
To put it in a way that Ben might understand, it's fucking bullshit. It's not the worst part of the book to be sure, but there's no value to it, the reasoning is weak, and the evidence is non-existent.*
* The worst thing is when he espouses the importance of work/life balance for the CEO, and then talks proudly of a death-march that he put his employees through. A death march which he says must be good because a grand total of one employee told him it was a great experience. A death march which didn't result in the loss of all his employees not because Ben is a great leader (he ain't), but because the economy was such a catastrophe that even a shitty, abusive job working for a profane and self-congratulatory motherfucker was better than the alternative.