I remember how difficult it was to setup Wine and to play a game, Valve made it much easier. I remember some games even with Wine, wouldn't run with complete compatibility or wouldn't work. Installing Steam on Linux is pretty easy.
They have been 49 cents per pound in the grocery store in NY, both where I grew and in WNY for as long as I can remember. They have got to be at a loss if you consider they don't adjust for inflation or gas prices, etc. Milk does this too if I'm not mistaken, a lot of grocery stores use that as a customer lure as well.