1000 true fans
and Seth Godin's approach to marketing - that you should focus on the smallest group of people in your market and amaze them
These concepts helped me a lot with marketing to consumers and SMBs
Also, follow @mtlynch's content - even though he says he's not an expert, I feel that atleast regarding marketing to devs and builders - he is one of the best out there
This is a 3 part series, the first one discusses the new native whisper integration. And correct, for the first post - the point is to show that you can only use ffmpeg to transcribe and embed subtitles in a video