Speaking of IQ, when I listen to interviews and podcasts of supposed high IQ people like Mark Zuckerberg and Elon Musk, I struggle to see signs of intelligence (not saying that they don’t have above average IQ). I find that these 2 have a hard time sifting through the noise (competing thoughts) in their head to get to want they want to say (the signal).
When I listen to Steve Jobs, I hear someone who has very strong ability to sift through noise. So Jobs couldn’t see engineering in a new way like Elon does but Elon couldn’t do what Jobs did either.
Regarding Zuckerberg, from what I’ve read he is the Bill Gates type where he has the traditional variant of high IQ, aka raw hardware/horsepower but lower on creativity/imagination side.
So intelligence seems to have different shapes and sizes.
Look at the Settings app on your iPhone or iPad. It’s constantly nudging you to subscribe to some Apple service, like AppleCare, or to pay for more iCloud storage because your measly 5 GB is running out. If Tim Cook is this shameless, then ads in Maps are practically old-school Apple by comparison.